TEST
Updated 03/28/2023
The www.standardbredsale.com website (this “Site”) and the Standardbred Sale service are provided by Standardbred Sale Co. The following sets forth the Privacy Policy (“Privacy Policy”) of Standardbred Sale and its affiliated companies (collectively, “Standardbred Sale,” “we,” “us” or “our”) with respect to information collected through the Site or otherwise from Standardbred Sale customers and is incorporated into and made a part of the Standardbred Sale Terms and Conditions, available at Terms and Conditions. This Privacy Policy describes how information about you is collected, used, and disclosed by us when you sign up for and use the Standardbred Sale service and it provides other important privacy information, describes when and how we may change this Privacy Policy, and tells you how to contact us with any questions or comments.
Purpose of Privacy Policy
Your privacy is important to Standardbred Sale. Accordingly, Standardbred Sale provides these policies so that you understand how Standardbred Sale collects, uses and, in certain circumstances, discloses the information that you provide and/or that is automatically provided to Standardbred Sale as a result of your visiting and using the Site or purchasing or using Standardbred Sale products or services. This Privacy Policy also explains the steps Standardbred Sale has taken to secure your personal information. Finally, this Privacy Policy explains your options regarding the collection, use and disclosure of your personal information. By visiting this Site or purchasing or using any Standardbred Sale product or service, you accept the practices described in this Privacy Policy. Standardbred Sale is not responsible for the content or privacy practices on any third-party website that may be linked to or from this Site. Any questions regarding this Privacy Policy should be directed to our customer service department at support@standardbredsale.com
Collection and Use of Personal Information
Personal information is information that identifies or is associated with a specific individual, such as a name, address, email address, or telephone number. Standardbred Sale collects personal information about its users. The ways in which we collect personal information about you include, but are not limited to, the following:
- Registration and Ordering: Before using certain parts of this Site or purchasing Standardbred Sale or third-party products or services, you must complete an online registration form or provide certain information to Standardbred Sale’s representatives. During registration (whether via this Site or otherwise), you will be prompted to provide to Standardbred Sale certain personal information, which may include, but is not limited to, your name, billing address(es), phone number, email address, and credit card number. This personal information is used for billing purposes, fulfillment, and communicating with you about your transaction on this site. If Standardbred Sale encounters a problem when processing your transaction, your personal information will be used to contact you.
- User Submissions: Certain areas of this Site may permit you to enter your email address and other contact information to receive further information about Standardbred Sale or for other purposes. Your submissions for these purposes are completely voluntary, so you have a choice whether to participate and disclose information to Standardbred Sale. Should you choose to submit information in response to these requests, Standardbred Sale may collect and publish your name, email address, geographic location and other information collected by Standardbred Sale to market Standardbred Sale products and services and any other products and services offered by Standardbred Sale.
- Automatically Generated and Collected Information: In addition to information that you volunteer as described above, this Site utilizes technologies to collect information and track your user experience. Standardbred Sale will use this information to improve this Site and user experience. In addition, this Site automatically recognizes the Internet URL from which you access this Site and may also log your Internet protocol (“IP”) address (which may indicate the location of your computer on the Internet), Internet service provider, and date/time stamp for system administration, order verification, marketing, and system troubleshooting purposes. In addition, all wireless communication systems know when your phone is turned on and approximately where the device is physically located.
- Information Collected by and/or Provided to Third Parties: We may obtain information about you and combine it with your account information. For example, we may receive information from the third party from whom you purchased a product prior to your commencing service with us. In addition, we use a third-party service provider to serve ads and/or collect data on our behalf across the Internet and sometimes on this website. Some of these service providers may collect information about your visits to our website. Your interaction with our products and services may be used to tailor marketing messages on this website and others, trigger real time communication, or enhance your profile. Some of these service providers may be able to collect personal information that you share with this Site via a web form automatically and prior to your pressing a submit button; and they may be able to use information from your visits to this Site to send marketing messages to you in a way that may personally identify you. This information is collected through the use of a cookie, a JavaScript tag and/or pixel, which is industry standard technology used by most major websites. The information collected by these service providers may include your device’s IP address, user agent, email addresses (where hashed or otherwise rendered pseudonymous) and other user and device level pseudonymous information. Please keep in mind that your browser settings may not permit you to control the technologies utilized by these third-party companies.
- Location-Based Services: We may use location information to route wireless communications. We may disclose, without your consent, the approximate location of a wireless device to a governmental entity or law enforcement authority when we are served with lawful process or reasonably believe there is an emergency involving risk of death or serious physical harm. Depending on your device, you may also be able to obtain a wide array of services based on the location of your device (for example, driving directions, enhanced 411 Directory Assistance or search results, etc.). These data services, known as Location-Based Services (“LBS”) are made available by us and other entities, usually via applications. These services use various location technologies and acquire location data from various sources. These applications and services use various location technologies (including Global Positioning Satellite (“GPS”), Assisted GPS (“AGPS”), cell ID and enhanced cell ID technologies) to identify the approximate location of a device, which is then used in conjunction with the application to enhance the user’s experience (for example, to provide driving directions, or search results, etc.). LBS may, or may not, involve any interaction with or dependency on our supplier’s network, and location-based services may or may not look to our network to obtain location data. Where our network supplier allows third parties the capability of accessing data about your location that is derived from our supplier’s network, our network supplier requires those third parties to observe specific privacy and security protections consistent with this policy. It is important that you understand the location capabilities and settings of your device, and that you carefully read and understand the terms under which these services are provided whether by us or another entity. You should carefully review the privacy policies and other terms of third parties with whom you have authorized the sharing of your location information, and you should consider the risks involved in disclosing your location information to other people. Where we provide a location-based service, you will receive notice of the location features of the service and collection of location data is with your consent. You will be provided options for managing when and how such information should be shared.
Generally, Standardbred Sale collects the above information for the following purposes: (i) to improve your experience on this Site; (ii) to improve the products and services that Standardbred Sale relays to consumers; (iii) to communicate with you regarding this Site; (iv) to market and sell products and services to you and send you information about special offers; (v) to contact you about products or services you have purchased from Standardbred Sale or third-parties; (vi) to respond to your inquiries; (vii) to manage and develop our business and operations, administer accounts, and collect and process payments; and (viii) if you authorize text messaging, we will use your mobile number to communicate with you about your account and to send marketing text messages to you. If you decide that you no longer wish to receive emails or text messages from Standardbred Sale that you had authorized, you may opt-out of receiving emails and text messages by managing your account preferences on this Site or by any other reasonable opt-out method available to you. Please note that Standardbred Sale may have to communicate with you about product or service orders that you choose to place. You cannot opt-out of receiving product or service-related emails. Standardbred Sale will not sell, rent, trade, license or otherwise disclose your specific personal information or financial information to third parties, except that: (1) Standardbred Sale uses third parties to perform specific functions on its behalf and it must disclose information to help those parties perform their services (for example, Standardbred Sale would disclose your name, address and phone number to a commercial carrier such as Federal Express or UPS in order to deliver a physical product that you order); (2) Standardbred Sale must disclose your name and credit card number and information to financial services and credit card processing companies in order to process your orders; (3) Standardbred Sale may be required to disclose such information in response to a legal process, order or investigation (for example, a subpoena or court order); (4) Standardbred Sale may disclose personal information where disclosure is necessary to protect its legal rights or to protect itself or others (for example, in order to reduce the risk of fraud or illegal activities); (5) Standardbred Sale may share such information amongst its affiliated companies for the purpose of marketing products and services to you; (6) Standardbred Sale may provide identity verification services to third parties and your personal information may be included in the data transferred to third parties in connection with those services; and (7) Standardbred Sale may acquire, merge with or be acquired by another company or it might sell some or all of its assets, and, in such a case, your personal information may be included in the transferred business assets. Also, in the event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, we may not be able to control how your personal information is treated, transferred, or used and your personal information may be included in the transferred assets. Standardbred Sale may sell, rent, trade, license, use and disclose all non-personal information and aggregate information, so long as such information does not personally identify you or any user, to any third party for any purpose, including, but not limited to, research and analytical purposes. Under federal law, you have a right, and Standardbred Sale has a duty, to protect the confidentiality of information regarding your telephone use, the services you purchase from us, the calls you place and the location of your device on our network when you make a telephone call. This information is referred to as, among other things, “Customer Proprietary Network Information.” We may share Customer Proprietary Network Information with our affiliates; provided, however, that we will first notify you of your rights under applicable law, describe how we intend to use the Customer Proprietary Network Information, and give you an opportunity to opt-out of such use (or opt-in, to the extent required by applicable law).
Cookies
“Cookies” are pieces of information that may be placed on your computer by a website for the purpose of facilitating and enhancing your communications and interaction with that website. Cookies may possibly be used for such things as: (1) to customize your visitation and shopping experience; (2) to deliver content consistent with your stated interests; (3) to provide you with custom-tailored content; or (4) to save your password in password-protected areas. The use of cookies is an industry-standard you will find them at most major websites. Most browsers are initially set to accept cookies. If you would prefer, you can set yours to refuse cookies or to alert you when cookies are being sent. However, it is possible that some parts of this Site will not function properly if you do so. Cookies, by themselves, do not tell us your email address or other personal information unless you choose to provide this information to us. However, once you choose to furnish this Site with personal information, this information may be linked to the data stored in the cookie. We use cookies to understand usage of this Site and to improve the content and offerings on this Site. In addition, we may utilize web beacons to recognize you when you visit this Site. We may also use other technologies, currently available or which may become available in the future, to provide us with other important anonymous information regarding the use of this Site.
Security
We take precautions and have implemented certain technical measures intended to protect against unauthorized access to, disclosure of, and unlawful interception of personal information submitted via this Site, including Secure Sockets Layer (“SSL”) for all financial transactions through this Site. However, your communications containing personal information may be unlawfully intercepted or accessed by third parties and/or this Site may be subject to network attacks or malfunctions. We cannot and do not guarantee the security of any information transmitted over the Internet. Once we receive your personal information, we take steps that we believe are reasonable to limit access to your personal information. Only those employees and service providers whom Standardbred Sale determines need access to the personal information to provide the requested products, services, offers or opportunities that may be of interest to you or that you have ordered, or that we otherwise disclose in accordance with Section 2 above. However, even after we receive your personal information, we cannot and do not guarantee that your personal information will not be accessed, disclosed, altered, or destroyed as a result of a breach of our security efforts or as a result of any other event beyond our reasonable control. Accordingly, we cannot and do not guarantee that your personal information or any other information is completely secure and safe from any risk.
Opt-Out and Corrections
Upon your request, Standardbred Sale will: (a) correct or update your personal information; (b) stop sending emails to your email address; (c) stop sending text messages to your mobile phone number; (d) stop sending mail (including promotional materials) to your mailing address; and/or (d) disable your account to prevent any future purchases through that account. You may make these updates / changes yourself by managing your account preferences on this Site or by any other reasonable account update mechanism available to you. You also have the ability, at any time, to click through an “Unsubscribe” link, contained in all marketing e-mails, in order to stop receiving such e-mails. You also may text STOP in response to any marketing text message from Standardbred Sale at any time, to unsubscribe. You may also send your requests to: Attn: Customer Service, Standardbred Sale, 2295 Skelton Road Suite B1 Gainesville GA 30504; or by email at support@standardbredsale.com. Please do not email your credit card number or other sensitive information. Please note that Standardbred Sale may have to communicate with you about product or service orders that you choose to place. Accordingly, you cannot opt-out of receiving product or service-related emails or mailings.
Ability to Accept Terms
You affirm that you are at least the age of majority in your state of residence and are fully able and competent to enter into and accept the terms set forth in this Privacy Policy.
Revisions
From time to time, we may revise the Privacy Policy. Your use of the Site or any Standardbred Sale product or service following the posting of any revised Privacy Policy shall be deemed acceptance of the revised policy. If we make material changes to how we treat our users’ personal information, we will notify you by email to the primary email address specified in your account. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically reviewing this privacy policy to check for any changes. If you disagree with the terms of the Privacy Policy at any time, your sole remedy is to terminate your use of the Site and all Standardbred Sale products and services. Continued use of the Site or any Standardbred Sale product or service constitutes your agreement to any Privacy Policy as in effect.
Severability
If any part of the Privacy Policy is determined to be invalid or unenforceable by any arbitrator, court of competent jurisdiction or applicable law, the parties intend that such provision be amended and construed in a manner designed to effectuate the purposes of the provision to the fullest extent permitted by law.
Your California Privacy Rights
California Civil Code Section 1798 entitles California customers to request information concerning a business’s sharing of personal information to any third parties for the third parties’ direct marketing purposes. Standardbred Sale will not knowingly share your personal information with non-affiliated third parties for their direct marketing uses without your opt-in consent. California customers who wish to request further information about our compliance with this law or have questions or concerns about our privacy practices and policies may contact us as specified in the “Contact Us” section below. Do Not Track (DNT) Disclosure: This Site does not currently respond to “Do Not Track” signals of web browsers. However, should the industry establish uniform technological standards for recognizing and implementing “Do Not Track” signals, Standardbred Sale would be open to following such industry standards.
Protection of Children
Standardbred Sale does not knowingly solicit children to purchase services or products. If, however, you authorize a child to use our services or products by providing them a device associated with your Standardbred Sale account, any information associated with such use will be treated as your information in accordance with this Privacy Policy. This Site is not intended for children under the age of 13, and Standardbred Sale does not intentionally or knowingly collect personal information on this Site from anyone under the age of thirteen. We encourage parents to be involved in the online activities (including wireless Internet browsing) of their children to ensure that no information is collected from a child without parental permission.
Advertisements and Links
This Site may display advertisements and links for third-party websites, products, and services. Information you provide directly to third parties and information collected from you by third parties in connection with your use of their websites, products or services will be subject to such third parties’ privacy policies and not this Privacy Policy.
Contact Us
For privacy related questions, comments, and requests, please contact Standardbred Sale at:
Standardbred Sale Co
Attn: Customer Service
2295 Skelton Road Suite B1 Gainesville GA, 30504
Email: support@standardbredsale.com
California Subscriber Rights
If you are a California resident, as defined in the California Code of Regulations, you have rights under the California Consumer Privacy Act of 2018 (the “CCPA”). A description of your rights and disclosures about how we process your personal information are below.
The CCPA gives California residents certain rights regarding their data, including:
- The right to know the categories of personal information we have collected and the categories of sources from which we got the information (see Information Collected by Standardbred Sale and the chart just below)
- The right to know the business purposes for sharing personal information (see Why Standardbred Sale uses your information)
- The right to know the categories of third parties with whom we have shared personal information (see Sharing your information)
- The right to access the specific pieces of personal information we have collected and the right to delete your information (see Privacy tools and choices)
California residents also have the right to not be discriminated against if they exercise their rights under the CCPA.
Before we honor your rights to request information or delete information, we must verify your or your authorized agent’s identity. In certain cases, we may require you to provide additional information in order to verify your request.
Standardbred Sale does not sell your personal information, but we may disclose your personal information to service providers who support our operations.
Categories of Personal Information under the California Consumer Privacy Act
Category of Information |
How we use this information |
Source of Information |
With whom we share this data and for what purpose |
Personal identifiers such as name, address, email address, Internet Protocol address, phone number, and similar |
Business purpose such as marketing and advertisement, service delivery and optimization, and similar |
Our Website Our Retail Partners Service Providers Customer Service Solutions |
Customer Service Solution Providers Financial Institutions Marketing and Analytic Service Providers Network Providers Regulatory Agencies Shipping and Logistic Services Providers |
Financial information such as payment method, billing information, and similar |
Business purpose such as payment processing, service delivery and optimization, tax services, and similar |
Our Website Our Retail Partners Service Providers Customer Service Solutions |
Customer Service Solution Providers Financial Institutions Marketing and Analytic Service Providers Network Providers Regulatory Agencies Shipping and Logistic Services Providers |
Biometric information such as voice |
Business purpose such as quality assurance, and similar |
Customer Service Solutions |
Customer Service Solution Providers |
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